So only include keywords if they help describe the image.įor years, Google has used page speed as a ranking factor. 
Quality is king when it comes to Google ranking. Your site’s accessibility affects its Google quality score. The primary purpose of alt text is accessibility. However, remember these three points when it comes to alt text and SEO: So you should always consider adding relevant keywords to your alt tags to boost your SEO. While alt text is primarily an accessibility feature, search engine crawlers also use it to interpret an image’s content. It might seem like a good idea to give as much detail as possible, but it could wind up frustrating your users rather than helping them. So you want to write alt text that is short and sweet, but informative. For this reason, your alt text should be clear, descriptive, and relevant:Īlso, keep in mind that screen readers typically process images more slowly. Like filenames, this text is vital for people with vision impairment who are accessing your site via screen readers. Use Alt TagsĪlternative text ( alt text) is a description you can add to images after uploading them to WordPress. While it may be tempting to squeeze in as many keywords as possible, you should never do this at the expense of providing a clear, descriptive, and helpful name. These folks will rely on contextual information such as filenames to understand your site’s visual content. For example, someone with low vision might visit your site via accessibility tools like as a screen reader. Search engines cannot recognize underscores, which means they’ll be unable to pick out individual words.Īpart from their SEO potential, filenames also need to make sense to your visitors. When creating your filename, always separate words with hyphens rather than underscores. In turn, using one can increase the chances your graphic will appear in relevant image search results: Before uploading your graphic, you can begin optimizing for SEO by giving that file a relevant, descriptive name.Ī descriptive name helps search engines understand what this image is all about. Images present great opportunities to add some relevant keywords. You can find keywords using a tool such as the Google Keyword Planner: Whenever someone enters this phrase into a search engine, you’ll want your content to appear in their results. Provide Clear and Descriptive FilenamesĪ keyword is a search term that you’ll target as part of your SEO strategy. Here are three ways to optimize your images for SEO. Let’s make sure your images are contributing positively to your search engine status. With 40–60 billion searches happening on Google in the US every single month, you’ll likely want to do everything in your power to appeal to the search engines. Google optimize images how to#
How to Optimize Website Images for SEO (3 Tips) Therefore, optimizing your images for performance should play a significant role in any successful SEO strategy. Search engines such as Google consider your site’s performance when deciding where to place your content. In turn, they can index your content correctly and maximize your chances of appearing in relevant search results.īeautiful high-resolution images can also increase page loading times. However, even climbing just one place in Google’s ranking can increase your click-through rates (CTRs) by more than 30%.īy optimizing your images for SEO, you can communicate crucial information to the search engines. With research suggesting that over 28% of Google users click on the first organic result, that’s an advantage worth pursuing. When it comes to SEO, the ultimate goal is scoring that number one spot in the Google search results. That’s a lot of potential new subscribers for your membership site! Some websites have even boosted their traffic by up to 2600% after investing in SEO. If you’re not optimizing your site for search engines, you’re almost certainly missing out on new members. Today, over 53% of all web traffic comes from organic search. It’s almost impossible to overestimate the impact that SEO can have on your membership site’s success.
Let’s get started! An Introduction to Image Optimization (And Why It’s Important for SEO) We’ll then share three easy ways to fine-tune your website images for SEO. In this post, we’ll explore the role that visuals play in your rankings. That means they present a huge opportunity to optimize your site for search engines. However, images typically make up around 17% of a webpage’s weight.
We don’t claim to hold all the secrets to search engine optimization (SEO) success.
However, if you don’t optimize your graphics for search engines, you may hurt your rankings. A striking image can stop website visitors in their tracks and drive conversions.
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